🔥Warming up your email account
1-August-2024
New email accounts that immediately start blasting off a huge volume of emails will trigger spam filters at email service providers (Gmail, Yahoo, Outlook). Once your domain or IP address is flagged as a spammer, it is almost impossible to shake off that reputation.
Every account on SENDUNE is automatically enrolled in the InboxVISA program - a collection of email sending best practices and real-time heuristics adopted by SENDUNE to protect you and guide emails safely into user inboxes. While these practices create trust with email service providers, the final decider in inbox placement is the content of your email. Ultimately, the only one who can guarantee safe inbox placement is YOU.
Here are some steps we HIGHLY RECOMMEND you follow in order to warm up your email account.
Week 1 - 2
Send a Few Emails Initially: Start by sending a small number of emails (10-15 per day) to friends, colleagues, or yourself. Make sure you send them to as many email services as possible - Gmail, Yahoo, Outlook, iCloud, Zoho, Protonmail, Yandex, Mail.ru, etc.
Personalize Your Emails: Make sure your emails are personalized and relevant to the recipients. Do not use ALL CAPS subject lines, excessive punctuation, or clickbait headlines.
Include Unsubscribe Link: It's always advisable to include an unsubscribe link in your email. It keeps the recipients happy and is an important signal to the email service providers that you are are a serious adherent to best practices.
Engage With Your Audience: An email is designed to be a two-way conversation. Encourage your recipients to respond and engage them with your replies.
Monitor These Initial Emails: Many email service providers randomly send the first few emails into spam folders. Look out for such emails and mark them as 'Not Spam'.
Week 3 - 4
Here you will continue doing everything you did during the first two weeks plus the following.
Increase Volume Gradually: Slowly increase the number of emails you send each day by 10-20% every few days. Avoid sudden spikes in volume.
Monitor Engagement: Track open rates, click rates, and responses. Adjust your sending volume and email content based on the engagement you receive.
Week 5 Onwards
By now your email account would have been sufficiently warmed up. You must still follow these best practices to maintain your reputation.
Send Relevant Content: Always ensure your emails are relevant and valuable to your recipients.
Stay Consistent: Maintain a consistent sending schedule to build trust with email service providers.
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